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The saddest thing in the world is NOT poverty; it is the loss of Dignity.
We believe that if we can create a culture of like-minded individuals that inculcate Dignity in their every-day actions, we will be instrumental in changing the face of humanity.
Treating people with Dignity has the power to eliminate judgement and in the absence of judgement, a sense of Self-Worth and Self-Esteem may be fostered.
Whilst Charity is bestowed by those who-have to those who have-not, we tend to forget to dignify the act of giving and receiving with awareness and respect. Dignity is treating everyone with respect & compassion.
"If I fail to treat you with dignity then it is I, who is undignified"
Whilst most people have a limited interpretation of the word ‘DIGNITY’, and if understood properly, will make fundamental changes in our thinking and being and ultimately our actions. It brings a consciousness to humanity to remember that we are compassionate, kind and respectful of our fellow human beings.
“Who you are Being is far more valuable than what you are doing” Dr Shenaz Ghood
The Dignity Store is a Personal Shopping Experience where the underprivileged and less fortunate get to shop absolutely FREE You have often heard the phrase…” It’s NOT what you say, but HOW you say it.” We believe that in the spirit of giving, It’s NOT what you give but HOW you give, that makes a difference. .
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The communities we serve are filled with inspiring people with perseverance.
